Available for new work
Your agency's back-end developer.
I'm Alex Ball, a freelance PHP and web developer. Agencies hire me to build what their designers dream up, under their own name. Businesses and founders hire me directly when they want the person writing the code on the other end of the phone.
- role
- back-end developer
- works_for
- agencies, businesses, founders
- billing
- day · fixed price · hourly
- branding
- yours, not mine
- experience
- 20+ years
- based
- Berkshire, UK
White label, properly.
Your brand, not mine
No logo in the footer and no credits in the source. The work goes out under your name. Happy to sign your NDA.
Your tools, your process
I'll join your Slack, push to your repos and work from your ticket board. Nobody on your team needs a new login.
Front of house or backstage
I can join client calls as part of your team, or stay behind the curtain entirely. Your call.
Things I build
Not an agency? That's fine too. Everything here is available directly, just without the middle layer.
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PHP & back-end development
Agency favouriteThe bit behind the pretty bit. Your designers hand over the files, I hand back a working, documented build that your team can maintain.
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Content management systems
Bespoke CMS builds that your clients can actually use without ringing you every Tuesday.
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Custom e-commerce
Product, stock and customer management, postage calculation APIs and payment integrations. Shops built around how the business works.
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Symfony development
Having worked with Symfony since the very first beta release, I am well placed to handle your systems no matter how complex.
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Bespoke web applications
Portals, dashboards, booking tools and subscription platforms. If it lives in a browser and needs a database, it's my sort of thing.
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Business systems & integrations
Automating the spreadsheet someone updates by hand every Friday, and connecting the tools you already pay for so they talk to each other.
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Maintenance & support
Updates, fixes, security patches and the occasional "it was working yesterday". Inherited codebases welcome, even the scary ones.
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SEO audits
Technical audits that find what's slowing your site down or hiding it from search, with a plain-English list of fixes.
Day rate
Book days or weeks to slot into your team. Good for agency overflow and ongoing builds.
Fixed-price project
A clear scope and one quote. Good for defined projects with a launch date.
Ad-hoc hours
Small fixes, tweaks and questions. Good for "can you just…" jobs.
What's in the toolbox
Already using something that isn't listed? I'll probably get along with it.
- back_end
- PHP 8SymfonyMySQLMariaDBREST APIs
- front_end
- HTML & CSSJavaScriptReact/Vue
- commerce
- StripePayPalPostage APIsQuickbooks
- ai
- ClaudeGemini
- ops
- GitLinuxDockerAWSCloudflare
Hi, I'm Alex.
I've been building websites and web applications for 20 years, for everyone from one-person shops to global telecoms companies.
Dorkish is me, working freelance. There's no account manager and no junior quietly handed your project on Monday. You talk to the person writing the code.
I like tidy code, honest estimates and problems other people have given up on.
Tell me what you're building.
A few lines is plenty. I'll reply within one working day.
Message received. Thanks!
I'll be in touch within one working day.